Fundraising Policy
Purpose
This policy sets out how we approach fundraising in a way that is ethical, transparent and respectful.
We are committed to raising funds responsibly to support unpaid carers and the people they care for, while maintaining public trust and confidence.
Our Commitment
We will:
- Be open and honest about how donations are used
- Ensure fundraising activities align with our charitable aims
- Treat donors with respect and fairness
- Avoid placing undue pressure on individuals to give
- Protect personal data in line with our Data Protection Policy
- Comply with relevant legislation and recognised fundraising standards
Ethical Fundraising
We will not:
- Use misleading or exaggerated claims
- Exploit vulnerable people
- Accept donations that conflict with our values or could damage our reputation
- Engage in high pressure fundraising tactics
Where fundraising is carried out by third parties on our behalf, we will ensure appropriate agreements and oversight are in place.
Protecting Vulnerable People
We recognise that some supporters may be vulnerable due to age, illness, disability, financial hardship or personal circumstances.
If we believe a person may not be in a position to make an informed decision about donating, we will:
- Pause or stop the fundraising interaction
- Provide clear information
- Encourage the individual to seek independent advice if needed
- Engage in high pressure fundraising tactics
We will always prioritise safeguarding and wellbeing over income generation.
Acceptance and Refusal of Donations
We reserve the right to refuse or return a donation where:
- The source of funds is unlawful
- Acceptance could harm our reputation
- The donation is tied to conditions that conflict with our mission or legal obligations
Any such decision will be made carefully and documented appropriately.
Transparency and Accountability
We will:
- Clearly explain the purpose of fundraising campaigns
- Keep accurate financial records
- Use funds for the purposes for which they were raised
- Report on our activities in line with legal and regulatory requirements
Complaints
We take complaints about fundraising seriously.
If you have concerns about how we have raised funds or communicated with you, please contact us using our general contact details.
Complaints will be handled promptly, fairly and in line with our Complaints Policy.
Data Protection
Personal information collected through fundraising activities will be handled in accordance with our Data Protection Policy.
We will not share or sell donor data.
Monitoring and Review
This policy will be reviewed regularly to ensure it remains effective and compliant with current legislation and best practice.